Branding & Marketing
9-year Marketing Consultant and Creative Director working with Panasonic executives, sales and communication departments to execute dynamic branding, marketing, and sales collateral for key B2B and B2C divisions including the revolutionary CityNOW Smart City Solutions
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Co-designer, project manager and creative director for the CityNOW Immersive Innovation Showcase receiving domestic and international clients resulting in over $250 in sales
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Establishing brand identity and style guide for CityNOW used on all marketing and sales collateral
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Writer, director and producer of content marketing, proof-of-performance and trade show videos
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Collaborating with marketing and sales departments to build sales presentations shown to government officials and Fortune 500 companies
Project Manager, Co-designer, and Creative Director for the build of the CityNOW Immersive Innovation Showcase:
Marketing Consultant, Creative Director and Game Day Consultant
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Designing and executing Branding Guide
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Increasing attendance and revenue by double digit percentages for two consecutive years
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Increasing digital media engagements by triple digit percentages for two consecutive years
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Game Day production consultant for Football, Men's Basketball, Women's Basketball and Baseball
Social Media
Dramatically increasing digital and social engagement with active and passive users. Researching and executing campaigns, promotions, and sharable content using both quantitative and qualitative analysis increasing digital engagement by tripe digit percentages for University of Miami, Tampa Bay Buccaneers, and Colorado State University
Designing and executing digital creative content breaking through the digital cutter and activating users to share posts, build product awareness, drive attendance, and increase sales and revenue
Management of three-year onsite project which involve establishing Marketing, Creative, and Production Department; formulating advertising, digital, and traditional marketing strategies, media plans, and branding as well as conducting analytic research, thus
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Boosting Revenue by 57%,
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Increasing Attendance (Football by 37%; Men’s Basketball by 22%; Women’s Volleyball by 27%; and Women’s Basketball by 11%),
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Upped Social Media engagement by 245%,
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Escalated Donations by 78%, and
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Amplified Web Traffic by 172%;
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Directed all aspects of two engagement apps and three website builds;
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Established Ram Zone, a downtown retail and ticket store, increasing retail sales by 36%;
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Public Relations News Icon Honor, National Social Media Campaign;
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Earned nationwide recognition for designing and producing Colorado State’s Bold New Era branding campaign;
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The Grind: Designing of behind-the-scenes web series based on the HBO series Hard Knocks, highlighting Colorado State University football program garnering over 1,250,000 viewers per season on YouTube and CSU Athletics’ website
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Increasing attendance and revenue by 11%;
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Boosting sponsorship revenue 28%;
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Improving retail sales by 18%;
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Enlarging social media engagement by 426%;
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Rocketing email open rates by 278%
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Initiated the most downloaded NFL team app in 2011 at the Tampa Bay Buccaneers, as well as attained the fourth largest social media growth of all NFL teams
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Played an integral role in maximizing web traffic by 275% by improving website content
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Set strategic direction to the conceptualization of an award-winning branding and marketing campaign; “Unite & Conquer” increasing fan engagement growth by providing excellent team website, social media, team application, and game day identity, thus gaining recognition from the ESPN
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Produced successful events for the opening of the Glazer Family Museum, Derrick Brooks Retirement and Ring of Honor Inductees
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Gained distinction for top-notch creative in print, video, and social media
Managed an award-winning marketing and creative team, along with overseeing several outside production, graphic and creative agencies to produce marketing, sales, and creative collateral for several television series including: NCIS, Numbers, Criminal Minds, Wheel of Fortune, Jeopardy!, Everybody Loves Raymond and the CSI: Crime Scene Investigation franchise. Implemented local and national media buys, along with ratings and revenue generating sales and co-promotions, as well as creating CBS shows’ syndication websites.
DIGITAL CONTENT & MARKETING
