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DARREN C. MORGAN

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7385 Balcarrick Court, Windsor, CO  80550

Phone:  813-767-4998  *  Email:  dcmparrot211@gmail.com  *  Website:  www.dcmorgan21.com

 

CREATIVE MARKETING EXECUTIVE

Accomplished, innovative, and evolving data driven global marketing and creative professional; establishing and leading 3 nationally recognized marketing departments and a creative agency; utilizing CRM platforms, new technologies, and best practices to build impactful brands, strategic marketing campaigns, and dynamic creative content driving awareness, communications, consistent sales, revenue growth, and business advancement for Fortune 500 companies, start-ups, professional sports teams, museums, healthcare providers, entertainment studios, universities, and technology corporations.

 

HIGHLIGHTS OF QUALIFICATIONS

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  • Built and managed 3 award-winning nationally recognized marketing departments while activating major accounts and exceeding sales and revenue goals 

  • Develop global and regional marketing communications strategy and execution plans

  • Building brand awareness in defined target markets

  • Designed and setup marketing automation platform (Marketo) with CRM system, including the technical integration, lead-scoring models and content marketing plans

  • Utilizing best practices, new technologies and CRM programs to establish key performance indicators that design, develop and evolve an online/digital presence while consolidating customer data to personalize the traditional, web, mobile and social marketing experience through cross channel platforms that supports sales initiatives and allows customer engagement year around

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EXPERIENCE

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Z-21 Creative LLC                                                                                                                                                   Denver, CO

Owner/Creative Director/Marketing Consultant                                                                                   2012 - Present

Successfully developing, researching, and executing B2B and Consumer Facing (B2C) branding, marketing, advertising and social media campaigns with striking creative and sales collateral for digital, social media, and traditional platforms; while establishing and implementing lead generation, sales tools and CRM platforms for domestic and international clients increasing awareness, e-Commerce, engagement, sales and revenue.

 

CLIENTS: Panasonic, Canopy Coffee, McDonalds, NASCAR, Catholic Health Services, XFL, Ultravision International, Ashley Furniture, Dairy Queen, University of Miami, RipKurrent, Studio City Productions, Houston Rockets, Jabil, History Colorado Center, Ohio State University, Platinum Platypus Studios, and Denver International Airport. 

 

Panasonic: 9-year marketing consultant establishing sales enablement tools through Marketo, Salesforce, Social Media, and CRM platforms; while producing striking sales and marketing collateral including sales briefs, videos (marketing, sales, YouTube Channel), PowerPoint presentations, concept animations, digital brochures, content marketing, while supporting UX design for four Panasonic divisions; Digital Solutions Center, CityNOW, Media & Entertainment, and Stadium Solutions; leading to over $300M in global sales.

  • McDonalds ($100M International Sale): Working directly with client, developing and executing UX creative content, interactive games and third-party promotional animations and videos that entertain, engage and up-sale guests through McDonalds app, connected technology, kiosks, space player projectors, and video screens in the restaurant, drive-thru and mobile pick-up areas.

  • Food Lockers: Writer and producer of marketing and creative collateral for the product launch of Panasonic’s Food Lockers, including client sales presentation and introduction video; securing deals with 6 restaurant chains (including Buffalo Wild Wings) and 2 sport arenas.

  • Harp Group ($27M Domestic Sale): Collaborating with several Panasonic divisions to design and produce sales briefs, videos, and client presentations for live, work and play communities in Chicago, IL and Vail, CO; highlighting connected technologies for apartments, office buildings, hotels, indoor water park, and an Olympic training center leading to multi-million-dollar deals.

 

Catholic Health Services: Hired to write, direct and produce consumer facing digital and traditional video ads used on client’s digital and social media platforms, and on cable and broadcast television.

 

Platinum Platypus Productions: Commissioned to co-produce digital and traditional marketing and advertising collateral including movie trailers, commercials, print (ads, posters), web ads ,and social media content for feature films Bone Tomahawk, 2307 Winter’s Dream, Condemned, and Category 5.

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Ultravision International: Contracted to execute all organizational marketing duties; planning, developing and implementing international Go-To-Market plans and press releases, while rebranding corporate image; setting up new CRM platform, press releases, creating and posting all digital and social media content; as well as, producing new marketing and sales collateral for dynamic product lines and new product launches in the U.S., Europe, and South America.

 

University of Miami: Marketing consultant and creative director brought in by Deputy Athletic Director, developing and executing an inspiring Branding Guide, reflecting the university’s unique and energetic connection with Miami’s people, culture and architecture; enhancing digital and social media content leading to triple digit increases on all digital and social media platforms; increasing sales and revenue by double digit percentages two consecutive years.

 

RipKurrent: Hired to develop and produce company launch collateral including corporate image video; as well as, digital and traditional marketing assets successfully propelling the organization into the HVAC industry.

 

Half Caked: Online Make-up company start-up, reaching $1M in e-Commerce sales as YouTube channel co-creator, producer, and marketing consultant.

 

Jabil: Writer, director and producer of targeted content marketing and proof-of-performance videos for Jabil’s successful delivery of TILE’s MATE TRACKER; displaying on Jabil’s YouTube channel and TILE’s digital platforms.

 

 

Colorado State University                                                                                                                              Ft. Collins, CO

Marketing Director                                                                                                                                                2012 - 2016

Three-year onsite project to research and rebrand the athletic department, while establishing and leading a 22-person Marketing, Creative, and Production Department boosting revenue 57%, attendance (football 37%; men’s basketball 22%; women’s volleyball 27%; and women’s basketball 11%), retail sales 28%, social media engagement 245%, email click-through rate 476% and web traffic 172%. 

  • The Grind: Designing behind-the-scenes web series based on the HBO series Hard Knocks, highlighting CSU football program garnering over 1,250,000 viewers per season on YouTube and CSU website.

  • UX/UI Designer of 2 websites and 2 fan apps

  • Earned nationwide recognition for producing branding campaign: Bold New Era.

  • Received National Icon Award for developing and producing top social media campaign.

 

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Tampa Bay Buccaneers                                                                                                                                          Tampa, FL

Director of Creative Services                                                                                                                              2008 - 2012

Acted as a Chief Marketing Officer and Creative Director, directly reporting to Chief Operating Officer and owner; managing 32 staff members in performing branding, marketing, creative, advertising, media buys, events, promotion functions and game day production increasing attendance and revenue 11%, sponsorship revenue 28%, retail sales 18%, social media engagement 426%, email open rates 278%, retail sales 37%, and web traffic 275%.

  • Set strategic direction and implementation of an award-winning branding and marketing campaign; “Unite & Conquer” increasing fan engagement growth by providing excellent team website, social media, team application, and game day identity, thus gaining recognition from ESPN.

  • Design and development of sales brochures, tickets, sales graphics, animation, and video production.

  • Preparing creative content for FOX Network, local NBC affiliate, and FOX Sports Europe.

  • Built and rebranded team and Glazer Family Foundation websites with dynamic and fluid UX design, while increasing content over 400%.

  • Initiated the UX design for the most downloaded NFL team app in 2011. 

  • Attained the fourth largest social media growth of all NFL team.

  • Team Podcast producer.

 

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CBS Television                                                                                                                                                Los Angeles, CA

Director of Marketing & Advertising                                                                                                                1996 - 2008

Department marketing executive researching, designing, directing, and producing award-winning domestic and international marketing campaigns and creative collateral for hit television shows; NCIS, Wheel of Fortune, Jeopardy!, Everybody Loves Raymond, Criminal Minds, and the CSI: Crime Scene Investigation franchise; leading to over $1 Billion in domestic and international syndication sales; executing digital and traditional consumer facing marketing, promotional, and advertising content successfully building audiences for 5 of the top 10 syndicated television shows.    

  • Overseeing the design and build of CBS’s first syndication website; along with the design and build of websites and Facebook pages for Everybody Loves Raymond, Wheel of Fortune, Jeopardy!, and three CSI: Crime Scene Investigation programs (CSI, CSI: Miami, CSI: New York).  

  • Planning and overseeing the execution of high-end program and talent photoshoots with Mark Harmon, Ray Romano, David Caruso, Whoopi Goldberg, Judge Judy (Judy Sheindlin), Pat Sajak, and Gary Sinise.

  • Promoted to build and lead Off-Network Division, executing marketing and creative of CBS’s 750+ program library; while working with CBS Digital to launch an On-demand platform, now called CBS All-Access;

  • Co-designer and content producer for CBS’s National Association of Television Program Executives (NATPE) $4.8M network and station executive party at the New Orleans Superdome; including a New York skyline structure and street décor reception area that rotated and revealed a concert stage for an Elton John performance.

 

 

EDUCATION

 

Mass Communications

Miami University, Oxford, Ohio

 

 

TECHNICAL ACUMEN 

 

Marketo | Salesforce | HubSpot | Adobe Creative Cloud | Microsoft Office Suite | Google Analytics

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